I have just returned home today from a very pleasant stay at the Serrano Hotel. We were pleased with everything about our stay and the hotel seems to be very well managed. Our cozy room was clean, comfortable and quiet. The location was very central and just a short walk to the trolley, train, great shopping around Union Square etc.... more

We really enjoyed the happy hour every evening, coffee every morning, and the friendly staff. Chad the doorman recommended a great restaurant and was VERY attentive to our needs! Comfy bed, and very quiet room! more

This is a nice hotel, although not in an especially pretty neighborhood being two blocks from Union Square. The room was small, but very nicely furnished. The bed was very comfortable and we had a down comforter and lots of pillows. The staff is very friendly and helpful, and the wine reception at night was a nice touch. If I... more

Serrano hotel was fabulous, we stayed for 4 nights and had the most enjoyable time. The staff were so helpful with directions, what to see and do around the city. The location was ideal. I would highly recommend this hotel. more

Great Hotel. We were traveling with my stepdaughter & this hotel offered a suite with a King & a fold-out Queen sleeper. Had a drape that we could close between the rooms. Two armoires with TVs, huge bath with steam shower. Jacuzzi bath was another option. Great location near Union Square, but next to the border of bum town. Free... more

We really liked the hotel. The staff is very pleasant and cheerful. We stayed at the same time as others who reviewed this hotel negatively. We received our room at a rate of $99 (before taxes of course), which we received when we used the hotel website. For our purposes, it was my first time in SF and my boyfriend's... more

CONS - Let's just start off with the CONS so you don't waste your time researching for the Serrano Hotel First, let me start off with the hotel rates. I saw the rates for $104.88 per night on travelocity, so I decided to book via the hotel website itself incase i wanted to cancel for a better rate if available... more

Just around the corner from Union Square. The rooms are spacious but are a pretty scruffy, the floors in the rooms are pretty dirty, I only noticed when I walked around the rom in a new pair of white socks, the sole was black when I took them off an hour later. The room service menu is terrible, it is... more

We ended up staying here after the Palace and the Sir Francis Drake were sold out. I'm so glad that our first two choices were booked because our misfortune led us to my favourite hotel, hands down! First off, the price was moderate considering how expensive boutique hotels in Union Square are. Then we had the option to upgrade our... more