Loved this hotel. The rooms are wonderful, clean, bright and large. And amusing room names! The breakfast is lovely and the staff were very friendly and ready to help. You have a walk into Lisbon (no bars and restaurants nearby) but its a nice walk - past all the designer shops. The hotel is located right next to metro station and lovely park. Would recommend this hotel every time

Positives: A good location in central Lisbon, on the Avenida Liberdade, close to shopping, restaurants, strolling, and a taxi stand. Recently renovated, the elevators are new, the lobby is bright and clean, the bathroom fixtures in the rooms are new. Good low price. Breakfast is included.

Negatives: The renovations feel like they were designed by a college student with more budget than taste. Everything is black and white lucite and zebra prints, with strange cinema themes around every corner. A little movie stuff might be amusing or trendy, but this is over the top and a little creepy. The rooms are small, our telephone didn't work and the mini-fridge wasn't restocked until we requested several times. The bathrooms weren't completely renovated, so while the fixtures were replaced, there are still holes in the walls from where the pipes for the previous fixtures were installed. Service at the desk and the breakfast restaurant are spotty.

Conclusion: Not a bad place if you're on a tight budget or only staying a day or two. But if you can spend a bit more or you plan to be in Lisbon for more than a few days, you'll definitely want to be somewhere else. The Hotel Florida gets tiresome fast, and there are dozens of other hotels in the same vicinity.

Because I booked the Best Western Hotel Florida for 4 nights through an on line agency I was unable to receive any Best Western points for the visit even though the hotel did not appear on the Best Western Web Site meaning I had to go through an agency to book it.
Having had my crib, the hotel was very good, a bit of work going on as you entered the hotel, the receptionist could have been more client friendly, seems to be a trait of Portuguese people in the city, nobody smiles must be the thought of having to walk up and down all the steep hills.
Rooms are themed along the line of films, and the two lifts you are met by Humphrey Bogart or Audrey Hepburn. Rooms spacious, clean flat screen TV on the wall, but you need to ask reception for the fridge key, useful to have a kettle and drinks supplied no milk though.
Breakfast was good, cereal, fruit, meats, cheeses, yogurts, some hot food if you wanted it good selection of rolls and cakes, and an excellent view of the morning rush hour over Pombal.
Bus stops a bit awkward to get to as you have to negotiate the large Pombal Circus, metro just round the corner is very good and cheap.
If you like Outlet shopping take the metro to Oriente or Campo Grande stations and then get the bus across the extremely long Vasco de Gama Bridge to Freeport.
If you like a bit of Chinese food, then go to the buffet at the Wok Oriental which is situated next to the brilliantly lit Elevator at the bottom. You select the meals you want and take it to the chef to use his wok skills to cook it for you, mind the flames. Less than 9 Euros for 3 course and as much as you want.
Sintra and Cascias by train are cheap regular and quick and worth a days outing.

The hotel is currently being refurbished and my girlfriend and I were lucky to get a new room (The Paul Newman Room). The rooms are now themed after famous movie stars. For what we paid for, these new-style rooms are pretty hip. Lots of room, very clean and quite modern. Although there are other options that are probably more upscale in the area, the value quotient is definitely high for this hotel.